Services and simple pricing
Routine eye exam — starting at $100
Contact lens services — typically $50–$60 (soft spherical, toric, multifocal)
Medical eye visits (red eye, diabetes, glaucoma, dryness)
Transparent, no-pressure recommendations. Prescriptions are yours to use anywhere.
Schedule your appointment
Your time matters.
Schedule in seconds—no phone tag. Choose a routine exam or contact lens visit.
Button: Book Now https://schedulewidget.revintake.com/e60859a5c0d4d106f6755432ed8b0ead
📞 Or call to schedule: 432-203-8874
Payment
Payment Options:
Self-pay welcome
HSA/FSA accepted
Itemized receipts available for insurance reimbursement (if applicable)
Why We Prioritize Self-Pay
At Gold Soul Optometry, we believe real eye care should be personal, thorough, and rooted in genuine doctor–patient connection — not dictated by insurance or remote systems.
In many corporate settings, vision insurance and remote optometry have turned exams into assembly lines. Patients are often seen by technicians or remote doctors who never meet them in person, leading to rushed visits, communication errors, and missed details that matter for your eyes and overall health.
Self-pay restores quality and accountability.
It allows your doctor to spend real time with you, perform every step of the exam directly, and tailor care based on your needs — not a plan’s limits.
Visit us
Edwin Endo, Independent Doctor of Optometry
Located at Costco near the carts(separate from Costco Optical)
Hours: Hours
Mon: 10-5
Tue: 10-5
Thu: 10-5
Fri: 10-5
Sat: 10-4
Convenient to both Midland and Odessa communities — easy access off Hwy 191.